How do small businesses use online advertising?

Background

Our client, a global giant in social media, wanted to better understand local businesses’ purchasing journey as it relates to deploying all forms of online advertising. These insights would help their sales team better address the needs of these B2B customers.

Goal

Identify areas of opportunity and friction along the B2B sales journey

Methodology

We conducted an online survey to local business owners.

Areas addressed in the survey included:

• Awareness, affinity, and usage of various social media platforms
• Attitudes and motivations around social media advertising
• Advertising frequency, spends, and satisfaction
• Firmographics (e.g., size of company, industry, revenue)

Result

Valuable strategies that improved our client’s B2B sales efforts