thinktank recognizes that great insights are created by expert researchers.
thinktank evolved from a need that founder Robin Boyar experienced on the client side of research in Silicon Valley. She could find research agencies that offered broad services, but few that had a deep understanding of media and technology.
Furthermore, many agencies took a team approach with a senior-level executive selling in the research but relying on junior researchers to conduct it. This often led to redundancies, longer project times, and greater expense.
In addition to founder Robin Boyar, every member of a thinktank project team has senior-level experience. thinktank also relies on best-of-class providers in the areas of participant recruitment, focus group facilities, survey hosting, translation, and editing.
This “Superfriends“ approach ensures a customized, cost-efficient, and rapid solution for clients. Due to this extensive network, thinktank can conduct research locally in the San Francisco Bay Area, throughout the US, and worldwide.
thinktank works with a variety of leading media and technology companies, as well as early-stage ventures, and nonprofits. We can conduct B2B and B2C research. Additionally, we often partner with digital, advertising, and PR agencies who need these services for their respective clients.
Robin Boyar designs and leads all thinktank’s client engagements.
Knowledgeable in qualitative, quantitative, and UX methodologies, she has over twenty years of market research experience.
An expert moderator, Robin conducts all of thinktank’s English language qualitative engagements.
Robin is also one of the world’s most experienced video games researchers. She has worked on over 100 video games franchises.
Previous to founding thinktank, Robin led research efforts for Electronic Arts, then the biggest video games publisher. In her six years at EA, she created the company’s first centralized research department, leading to a perfect track record of predicting hits.
She has extensive experience in media and technology as a researcher, designer, and consultant. A veteran of four technology startups, she began her career studying the impact of technology on children’s learning and play.
Robin has been a speaker and panel moderator at conferences such as Digital Hollywood, Future Trends, GDC, GamesBeat, GigaOm, and LA Games Conference.
She holds an AB from Bryn Mawr College, where she majored in History of Art with a focus on art and technology. In her spare time, she enjoys the visual arts, skiing, and driving her vintage Alfa Romeo convertible.
