For over a decade, thinktank has been researching the “Internet of Things,” now more commonly called smart technology.
Categories we’ve researched include home automation, health, retail, sports, and wearables.
Background
Our client, a global electronics company, was interested in learning about consumers’ household needs to inform development of a new line of smart home appliances.
Goal
Identify product development opportunities
Methodology
We conducted 2-hour in-home ethnographies with homeowners.
- The sessions explored consumers’ attitudes, behaviors, and motivations around home functionality such as storing food, cooking, and cleaning.
- We employed a “show and tell” approach. For example, consumers were asked to wash a load of laundry while narrating the steps.
- We photographed and videotaped the sessions in a documentary style.
- The video excerpts were included in the final presentation, resulting in an engaging final deliverable.
Result
Insights that informed their new product line
