Our expertise is often needed at a critical juncture: developers have tirelessly worked on a game, and it is finally “playable” in an alpha or beta stage.
Having toiled in this “development tunnel,” game developers need to get consumer feedback that can drive game improvements as the game moves towards launch.
Our client was developing a video game in a category that was dominated by one blockbuster title. Their game had some new features that differentiated it from the existing competition.
Identify drivers of engagement:
We conducted game playability testing with consumers who were fans of this particular genre.
The content of the game playability sessions included:
Product validation, and the game became a top ten best-selling game
